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Nov. 15, 2025, 5:00 AM ESTBy Yuliya TalmazanLONDON — A flap of outrage is brewing over the fate of 15 residents of a cramped central London building, who critics say live out their lives indoors with no daylight, fresh air or adequately deep water.The gentoo penguins are one of the star attractions at the Sea Life London Aquarium, in one of the city’s most popular tourist hot spots, across the river from the British Parliament and nestled between a “Shrek”-themed experience and the popular London Eye landmark.British lawmakers this week joined campaigners in voicing mounting concerns for their 15 feathered neighbors, calling for government intervention over what they say is “un-British” treatment.Protesters demanding freedom for the penguins. Vuk Valcic / SOPA / Lightrocket via Getty ImagesThe company that owns the aquarium says its penguin enclosure meets the standards of modern zoo practice set by the government.Visitors file past sharks, turtles and tropical fish in big tanks to reach the penguins, housed in a noticeably colder exhibit, built of rocks and artificial snow cliffs that hover over a pool of water. There, the 10 females and five males appear to spend their time mostly bobbing, jumping and swooshing through the water while visitors look on, children squealing with excitement while adults whip out their phones to take pictures.Most people filing by Thursday, largely families with children, told NBC News they were not aware of the brewing controversy.Shivani Gupta, visiting from Canada, said the conditions in the enclosure “did not seem right,” although she added she would have still visited the aquarium as she has never seen penguins before. Some of the gentoo penguins have spent years at the Sea Life London Aquarium and some have never seen the sky, according to animal activists. AFP – Getty ImagesChelsea Gibbons, 25, on vacation from Massachusetts, said she was not aware of the concerns raised by the campaigners, but noted there was no access to the outdoors for the penguins and the pool area appeared “a bit small,” although there is an additional area for the penguins to waddle around. Had she known about the efforts to free the birds ahead of time, Gibbon said, she would not have come. “The aquarium is saying it’s meeting the standards, but we can always improve those standards,” she added. Dozens of British lawmakers have signed an open letter to Environment Secretary Emma Reynolds asking her to “consider whether the penguins should be relocated to a more suitable facility better aligned with their behavioral, ecological and physiological needs,” according to British media reports. David Taylor, a member of Parliament with the ruling Labour Party, has been spearheading the campaign, posting on X that “abusing animals for money is un-British.” The largest populations of gentoo penguins are found in the Falkland Islands and the South Georgia Islands in the South Atlantic, and on the Antarctic Peninsula, according to the International Union for Conservation of Nature.Rory Wilson, a professor of aquatic biology at Swansea University in the United Kingdom, told NBC News that in the wild, gentoo penguins routinely dive up to more than 160 feet deep. “I know that the official guidelines for captive penguins is that they need at least 4 feet of water depth, which I don’t know who thought of that. It clearly wasn’t someone who thought much about penguins,” he said. “They are monstrously efficient, wonderful swimmers. They are one of the fastest penguins, most athletic, and therefore any condition that they are being kept in captivity, which constrains their ability to move themselves, is obviously of concern,” he said. A Freedom for Animals protester last month.Jonathan Brady / PA Images via Getty ImagesAs far as fresh air and daylight are concerned, Wilson said, some subspecies of gentoo could struggle to survive outside in the U.K. due to a risk of fungal infections. Freedom for Animals, a U.K. charity that opposes the captivity of animals in “zoos, aquariums, mobile zoos and circuses,” launched a campaign to free the penguins in February 2024, but the movement has picked up steam with a protest held outside the facility last month and the intervention from MPs.A petition started by the charity has garnered more than 40,000 signatures and asks theme park operator Merlin Entertainments, which owns the aquarium, to guarantee the “safe and permanent retirement of the penguins” to a facility that can provide “a much more suitable environment.”In a statement to NBC News, Merlin Entertainments said the penguin enclosure is located on the ground floor of the aquarium, not the basement, and was “carefully designed to reflect important elements of the penguins’ natural environment as closely as possible to ensure good health, including climate-controlled temperature and filtered fresh air.”The company also said the enclosure has technology that creates appropriate seasonal lighting, reflecting changing seasons. The penguin colony is regularly inspected by independent veterinarians, and local and national authorities, it added. “This is a complex issue,” its statement said. “There’s a lot to consider, and we take every decision seriously, always guided by what’s best for the animals. We’re open. We’re listening. And we’ve always done what’s right for our animals based on expert advice and their individual needs. That’s a commitment we stand by.” Yuliya TalmazanYuliya Talmazan is a reporter for NBC News Digital, based in London.Elmira Aliieva contributed.

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A flap of outrage is brewing over the fate of 15 residents of a cramped central London building, who critics say live out their lives indoors with no daylight, fresh air or adequately deep water.



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Nov. 15, 2025, 5:00 AM ESTBy Rob WileThis much is known: “Walk My Walk,” a song by an artist called Breaking Rust, entered its second week Wednesday as the top song on Billboard’s country music digital sales chart.After that, everything about Breaking Rust — the artist’s identity, whether Breaking Rust’s songs were created by artificial intelligence, and whether the songs’ popularity has been artificially inflated — quickly devolves into uncertainty. Is the song entirely AI? Partially AI? Maybe even a song meant to sound like AI? And who is behind Breaking Rust? There’s few definitive answers. A request for comment sent by NBC News to the Instagram account of Breaking Rust went unanswered. The artist has virtually no other footprint outside of its Instagram, Spotify and YouTube pages.The mystery has caused a stir in a music industry already wrestling with its future, as some artists openly embrace AI and others vehemently oppose it. Last week, Billboard reported that at least one AI artist has debuted in each of its past six chart weeks — and acknowledged the figure could be even higher since “it’s become increasingly difficult to tell who or what is powered by AI — and to what extent.” Although Billboard has described Breaking Rust and a similar sounding artist, Cain Walker as AI, neither of their Instagram or Spotify pages indicate that is so. Walker did not respond to a request for comment made through the artist’s Instagram account.Still, their emergence has drawn criticism from some in the country music community. “It feels like the ultimate shortcut to stardom: no late nights in smoky bars, no raw vulnerability poured into lyrics, just algorithms crunching data to mimic the twang of authenticity,” Leslie Fram, founder of FEMco, a Nashville-based creative consulting group, said in an email. Breaking Rust adds to a growing list of artists either found to be or suspected to be fueled by generative AI, which has evolved rapidly in recent years including in its ability to create realistic if generic music.This year, Masters of Prophecy, an AI-backed power-pop-metal artist, became one of YouTube’s fastest-growing accounts, and today tallies 35.9 million subscribers. Unlike Breaking Rust or Cain Walker, its creator, James Baker, an engineer and father living in Ohio, has openly discussed his project and how it has gained a following. “For every critic, there’s 20 positive comments,” Baker told NBC News. “There was definitely a wave of AI music hate that was tough psychologically to make it through. But for the most part people have started adapting to it.”Breaking Rust’s most popular song on YouTube, “Livin’ On Borrowed Time,” now has 4.6 million views. Commenters there seem unbothered — or unaware — of its AI nature. “This guy is SOOOOOOO underrated bro i love your music please release MOREEEE,” the top comment reads. And in July, an indie band called The Velvet Sundown suddenly drew hundreds of thousands of listeners on Spotify amid similar speculation that the band was an AI creation. Along with speculation around the origin of Breaking Rust is some skepticism over whether his music’s popularity is similarly inorganic. While no concrete evidence has yet emerged showing Breaking Rust’s listening totals have been artificially inflated, on Wednesday, French-owned music streaming site Deezer reported the problem has become widespread among fully AI-generated tracks. This summer, Michael Lewan, the head of Music Fights Fraud Alliance, a pro-artist group, called artificial streaming — that is, “fake” or bot-powered listens, which often tend to accompany AI-generated music — a bigger threat to music’s integrity than AI itself. “It’s imperative for the industry to take a more serious approach to addressing some of the incentives that go behind music consumption, and shoring up vulnerabilities,” Lewan told NBC News. He added: “A system that is not protecting organic engagement and authentic listenership will be more prone to attacks by people making a quick buck off of the royalty pool.”The success of Breaking Rust and Cain Walker does have its limitations. According to Luminate, which compiles sales data for Billboard, it only took about 2,500 digital downloads for “Walk My Walk” to debut at the top country digital sales chart. The broader Billboard Hot Country chart remains dominated by human artists, namely superstar Morgan Wallen, who occupies the top four slots. On his blog SavingCountryMusic.com, Kyle Coroneos wrote that however they ended up on Billboard’s sales charts, the ability of artists like Breaking Rust to land on a Billboard chart represents a harbinger not only for country music but an entire industry that seems to increasingly struggle to break new artists — and may be leaning into AI to resolve the issue.“Why are no artists breaking out? One reason is likely because many record labels are heavily investing in AI themselves as opposed to spending that effort and capital to break actual, human artists,” Coroneos said.Rob WileRob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.
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