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Oct. 13, 2025, 10:32 AM EDTBy Rob WileSix months into President Donald Trump’s unprecedented gambit to impose sizable tariffs on imports, U.S. consumers are already shouldering as much as 55% of their costs, according to a new report from Goldman Sachs analysts.And with new tariffs likely on the way, the cost burden could rise even higher, they said. The findings, released Sunday, suggest U.S. consumers will continue to struggle with high prices — something Trump had promised to address in the run-up to his re-election. While inflation rates have come down from the post-Covid peak, they have remained stuck above levels economists consider healthy, causing consumers and businesses alike to continue to report feeling burdened by price increases. Over the past six months, Trump has imposed tariffs on copper, steel, aluminum, and some automobiles and auto parts. He has also levied country-specific tariff rates of as much as 28% on China and 16% on much of the rest of the world, according to the Yale Budget Lab. Partially as a result, consumer prices tracked by the Bureau of Labor Statistics have increased every month since April, when Trump made his “Liberation Day” speech announcing the new duties. As of August, the BLS’ benchmark Consumer Price Index (CPI) stood at 2.93%. September CPI data has been delayed due to the government shutdown, now in its 13th day, and is now slated to be released later this month. A separate inflation measure preferred by the Federal Reserve has likewise continued to climb, rising to 2.7% for August — above the central bank’s 2% target. In August, Trump assailed an initial Goldman Sachs estimate that said consumers could bear as much as 67% of the cost of tariffs. A White House spokesperson did not respond to a request for comment Monday. The Goldman analysts arrived at their estimate of the tariffs’ burden on consumers by comparing how much consumer prices for tariffed products have deviated from previous trends. The burden is actually less than the estimated pass-through that occurred during the trade war Trump set off during his first term in 2018. In that period, evidence suggests foreign exporters did not bear any significant share of the tariff costs at the time, meaning consumers were shouldering even more of a burden.This time, exporters are bearing some cost, along with U.S. businesses, who may actually be sparing consumers even worse price increases for the moment. American companies may be waiting to see how the U.S. Supreme Court rules on tariffs, the Goldman analysts said. Businesses also might have accumulated inventory in advance of the tariffs setting in, allowing them to hold off on raising their retail prices more significantly. The nation’s highest court is set to hear opening arguments in the tariff case Nov. 5.Still, the analysts estimate tariffs have added 0.44% to the Fed’s preferred inflation measure. That figure could rise to as much as 0.6% if Trump makes good on recent threats to impose tariffs on products such as furniture and kitchen cabinets. Those were set to take effect Tuesday. In this scenario, the tariffs’ cost burden borne by consumers could rise to 70%. The analysts’ latest estimate does not take into account Trump’s threat Friday to double the tariffs on China. On Monday, Trump administration officials sought to reassure markets that they did not seek to reignite tensions with America’s largest overseas trading partnerIf those tariffs were to take effect, the impact would be significant, the analysts said. “We are not assuming any changes to tariff rates on imports from China, but events in recent days suggest large risks,” they wrote.Rob WileRob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.

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Six months into President Donald Trump’s unprecedented gambit to impose sizable tariffs on imports, U.S. consumers are already shouldering as much as 55% of their costs, according to a new report from Goldman Sachs analysts



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Savewith a NBCUniversal ProfileCreate your free profile or log in to save this articleOct. 10, 2025, 1:31 PM EDTBy Rebecca CohenTaylor Swift told “Late Night” host Seth Meyers on Wednesday night that the release week for her latest album, “The Life of a Showgirl,” has been her favorite so far. The album’s immediate and staggering success could be a contributing factor. Swift wrapped up a massive media blitz for “Showgirl,” which was released on Oct. 3. Already, the album has racked up historic streaming numbers, and a huge amount of album variants have been sold.Here’s a look at how “Showgirl” has exploded in its first week. ‘TLOAS’ comes in second for first-week streams this yearSwift has claimed the second-best streaming week of the year, with more than 460 million on-demand official streams in the U.S., according to a Thursday report from Billboard, which tracks sales, streaming and airplay data for its charts. The outlet cited initial reports from data tracking firm Luminate in its report. The streaming data for “Showgirl” pulls together multiple versions of the album, including the standard edition, which features 12 songs, and two other track-by-track versions that include commentary from Swift and lyric videos for all of the tracks. Taylor Swift talks with host Seth Meyers on Oct. 8.Lloyd Bishop / NBCSwift’s’ numbers fell behind only Morgan Wallen, whose album “I’m the Problem” earned 462.63 million streams during its May release week, according to Billboard’s count. The music-tracking outlet noted Swift’s major release week easily falls among the top 10 all-time biggest streaming weeks for any album. Swift herself holds the record for largest streaming week ever with “Tortured Poets Department,” which saw 891.37 million streams in its opening week last year, Billboard reported. “TLOAS” also broke a single-day streaming record on Spotify, achieving the title in only 11 hours, according to the streaming platform. The album saw 6 million pre-saves — beating “TTPD,” which previously held the record. Swift expected to break longstanding sales recordSwift is poised to break the longstanding record for the largest sales week for an album in the modern era, which is currently held by Adele’s “25.” The British singer’s album sold 3.378 million copies during its release week in 2015, Billboard reported. “Showgirl” sales have likely been boosted by a host of exclusive editions of the album released on iTunes this week that were available for only 24 hours each. Swift also released a wide range of exclusive CDs and vinyls that contributed to its massive sales. According to Billboard’s count, she has put out a whopping 32 different versions of “Showgirl,” including 18 CDs, eight vinyls, one cassette and five downloadable variants. Swift’s exact sales numbers will be released on Sunday, Billboard said. “Showgirl” will also debut on the Billboard 200 chart the same day. ‘The Official Release Party of a Showgirl’In conjunction with the release of “The Life of a Showgirl,” Swift released an 89-minute behind-the-scenes look at the making of the album that only played in theaters from Oct. 3 to Oct. 5. The movie featured the premier of the music video for lead single “The Fate of Ophelia,” a look at the making of the video, Swift’s explanations of each song, and lyric videos that went track by track. Taylor Swift fans dance during a listening event for Swift’s new album ‘The Life of a Showgirl’ at the Astor Theatre in Melbourne on Oct. 3.William West / AFP – Getty ImagesUnsurprisingly, the movie dominated the box office, pulling in more than $50 million globally, taking over the weekend and beating out traditional blockbusters, according to AMC Theatres. Swift’s “Showgirl” movie event achieved such success even when there was barely any promotion — there was no trailer, no Thursday preview showtimes, and that was after she announced its release only two weeks before it hit theaters. Late night around the globe Swift has spent the last week on what appears to be her most comprehensive media tour in years. In addition to a handful of appearances on radio shows in the U.K., Swift kicked off release week across the pond on “The Graham Norton Show.” She traveled back to the States in time to make it on “The Tonight Show Starring Jimmy Fallon” on Monday and, followed that up with a second trip to 30 Rock and a feature on “Late Night” with Meyers on Wednesday. Swift and Fallon talked engagement rings, masters recordings and rumors that Swift turned down the Super Bowl Halftime Show because the NFL wouldn’t allow her to own the concert footage (not true, said Swift). She also explained the meaning behind most of the 12 tracks and praised her Eras Tour dancers for their work on the “Ophelia” music video. While joking with Meyers, Swift revealed her fiancé, Kansas City Chiefs tight end Travis Kelce, made a massive mix-up at one of her Eras Tour shows. The media tour appears to be over for now, but Swifties are hoping for a surprise appearance on “Saturday Night Live” when Sabrina Carpenter hosts on Oct. 18. Rebecca CohenRebecca Cohen is a breaking news reporter for NBC News Digital.
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