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Savewith a NBCUniversal ProfileCreate your free profile or log in to save this articleOct. 2, 2025, 6:00 AM EDT / Updated Oct. 2, 2025, 8:41 AM EDTBy Jared PerloSam Altman singing in a toilet. James Bond playing Altman in high-stakes poker. Pikachu storming Normandy’s beaches. Mario jumping from his virtual world into real life.Those are just some of the lifelike videos that are rocketing through the internet a day after OpenAI released Sora, an app at the intersection of social media and artificial intelligence-powered media generation. The app surged to be the most popular app in the iOS App Store’s Photo and Video category within a day of its release.Powered by OpenAI’s upgraded Sora 2 media generation AI model, the app allows users to create high-definition videos from simple text prompts. After it processes one-time video and audio recordings of users’ likenesses, Sora allows users to embed lifelike “cameos” of themselves, their friends and others who give their permission. The app is a recipe made for virality. But many of the videos published within the first day of Sora’s debut have also raised alarm bells from copyright and deepfake experts.Users have so far reported being able to feature video game characters like Lara Croft or Nintendo heavyweights like Mario, Luigi and even Princess Peach in their AI creations. One user inserted Ronald McDonald into a saucy scene from the romantic reality TV show “Love Island.” The Wall Street Journal reported Monday that the app would enable users to feature material protected by copyright unless the copyright holders opted out of having their work appear. However, the report said, blanket opt-outs did not appear to be an option, instead requiring copyright holders to submit examples of offending content.Sora 2 builds on OpenAI’s original Sora model, which was released to the public in December. Unlike the original Sora, Sora 2 now enables users to create videos with matching dialogue and sound effects.AI models ingest large swaths of information in the “training” process as they learn how to respond to users’ queries. That data forms the basis for models’ responses to future user requests. For example, Google’s Veo 3 video generation model was trained on YouTube videos, much to the dismay of some YouTube creators. OpenAI has not clearly indicated which exact data its models draw from, but the appearance of characters under copyright indicates that it used copyright-protected information to design the Sora 2 system. China’s ByteDance and its Seedance video generation model have also attracted recent copyright scrutiny.OpenAI faces legal action over copyright infringement claims, including a high-profile lawsuit featuring authors including Ta-Nehisi Coates and Jodi Picoult and newspapers like The New York Times. OpenAI competitor Anthropic recently agreed to pay $1.5 billion to settle claims from authors who alleged that Anthropic illegally downloaded and used their books to train its AI models. In an interview, Mark McKenna, a law professor and the faculty director of the UCLA Institute for Technology, Law, and Policy, drew a stark line between using copyrighted data as an input to train models and generating outputs that depict copyright-protected information.“If OpenAI is taking an aggressive approach that says they’re going to allow outputs of your copyright-protected material unless you opt out, that strikes me as not likely to work. That’s not how copyright law works. You don’t have to opt out of somebody else’s rules,” McKenna said.“The early indications show that training AI models on legitimately acquired copyright material can be considered fair use. There’s a very different question about the outputs of these systems,” he continued. “Outputting visual material is a harder copyright question than just the training of models.”As McKenna sees it, that approach is a calculated risk. “The opt-out is clearly a ‘move fast and break things’ mindset,” he said. “And the aggressive response by some of the studios is ‘No, we’re not going to go along with that.’”Disney, Warner Bros. and Sony Music Entertainment did not reply to requests for comment.In addition to copyright issues, some observers were unsettled by one of the most popular first-day creations, which depicted OpenAI CEO Sam Altman stealing valuable computer components from Target — illustrating the ease with which Sora 2 can create content depicting real people committing crimes they had not actually committed. Sora 2’s high-quality outputs arrive as some have expressed concerns about illicit or harmful creations, from worries about gory scenes and child safety to the model’s role in spreading deepfakes. OpenAI includes techniques to indicate Sora 2’s creations are AI-generated as concerns grow about the ever-blurrier line between reality and computer-generated content.Sora 2 will include moving watermarks on all videos on the Sora app or downloaded from sora.com, while invisible metadata will indicate Sora-generated videos are created by AI systems.However, the metadata can be easily removed. OpenAI’s own documentation says the metadata approach “is not a silver bullet to address issues of provenance. It can easily be removed either accidentally or intentionally,” like when users upload images to social media websites.Siwei Lyu, a professor of computer science and the director of the University of Buffalo’s Media Forensic Lab and Center for Information Integrity, agreed that multiple layers of authentication were key to prove content’s origin from Sora. “OpenAI claimed they have other responsible use measures, such as the inclusion of visible and invisible watermarks, and tracing tools for Sora-made images and audio. These complement the metadata and provide an additional layer of protection,” Lyu said.“However, their effectiveness requires additional testing. The invisible watermark and tracing tools can only be tested internally, so it is hard to judge how well they work at this point,” he added.OpenAI addressed those limitations in its technical safety report, writing that “we will continue to improve the provenance ecosystem to help bring more transparency to content created from our tools.” OpenAI did not immediately reply to a request for comment.Though the Sora app is available for download, access to Sora’s services remains invitation-only as OpenAI gradually increases access. Jared PerloJared Perlo is a writer and reporter at NBC News covering AI. He is currently supported by the Tarbell Center for AI Journalism.
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Savewith a NBCUniversal ProfileCreate your free profile or log in to save this articleNov. 23, 2025, 6:00 AM ESTBy Minyvonne BurkeOver the course of two decades, Ryan James Wedding went from a promising snowboarder competing in the Olympics to someone who officials have said is one of the most violent and ruthless criminals in the world, responsible for orchestrating murders and running a billion-dollar cocaine cartel.FBI Director Kash Patel compared the 44-year-old — whose nicknames include “El Jefe,” “Public Enemy” and “Giant” — to Pablo Escobar and Joaquín “El Chapo” Guzmán. Wedding is accused of ordering a hit on a witness in the U.S. government’s case against him and enlisting assassins to murder rival traffickers.Canada’s Ryan Wedding competes in a snowboarding event at the 2002 Olympics in Salt Lake City.Tony Marshall – EMPICS / PA Images via Getty ImagesCourt documents say that Wedding’s crime spree began in 2008, six years after his failed Olympic debut. They detail the alleged dark journey of a young man in his 20s, who got into trouble following a drug deal gone wrong, to a callous criminal on the FBI’s Ten Most Wanted Fugitives list.It’s believed that Wedding is hiding in Mexico and is being protected by the cartel, federal officials said at a Wednesday news conference, announcing a $15 million reward for information that leads to his arrest and/or conviction.‘From shredding powder … to distributing powder’Wedding was born in Thunder Bay, Canada, a small city on the north shore of Lake Superior surrounded by wilderness and the Nor’Wester Mountains. It’s known for outdoor activities and breathtaking scenery. His parents were wealthy, Los Angeles Magazine reported, and his grandparents owned Mount Baldy ski resort in Thunder Bay. It was at the resort where Wedding learned to shred, according to the magazine.In 2002, he represented Canada at the Winter Olympics in Salt Lake City, Utah. He didn’t perform his best, placing 24th in the parallel giant slalom event. With his Olympic debut failing to lead to fame and fortune, Wedding turned to a life of crime.“Wedding went from shredding powder on the slopes at the Olympics to distributing powder cocaine on the streets of U.S. cities and in his native Canada,” Akil Davis, the assistant director of the FBI’s Los Angeles field office, said in a March press release.’I guess I lost my way’In 2008, federal prosecutors said Wedding traveled to San Diego with two other men to buy cocaine, court documents show. The dealer they had arranged to meet with was working undercover for the FBI. They were arrested, and Wedding’s case went to trial in November 2009.In opening statements, Wedding’s lawyer painted him as someone who had been “duped by an experienced drug dealer and career criminal,” according to court documents. The lawyer said Wedding was made out to be the “main guy.”A surveillance photo of Ryan Wedding provided by the FBI.FBIA jury found him guilty of conspiracy to distribute cocaine, according to the court documents. At his sentencing in May 2010, Wedding apologized to the court and his family for his “stupid and irresponsible decisions” and said the idea of making easy money had lured him, even though he didn’t need the money.“I knew it was wrong, and I did it anyway,” he said, according to a transcript of the hearing.“In the past 24 months I’ve spent in custody, I’ve had an opportunity to see firsthand what drugs do to people, and honestly, I’m ashamed that I became a part of the problem for years,” he said. “I guess I lost my way.”The judge was so moved by Wedding’s apparent remorse that he imposed a lighter sentence, court records show. He was sentenced to 48 months in federal prison, but with time served, he was released in December 2011.Wedding’s regret was apparently short-lived. After his release, he founded his criminal drug enterprise, federal law enforcement said in an indictment unsealed Wednesday, charging him with murder, witness tampering and intimidation, money laundering and drug trafficking.Attorney General Pam Bondi stands near wanted poster for Canadian fugitive Ryan James Wedding as she speaks with reporters during a news conference at the Department of Justice in Washington on Nov. 19.Mark Schiefelbein / APLargest distributor of cocaine in CanadaIn Wednesday’s unsealed indictment, law enforcement detailed how Wedding’s organization, working with members of Mexican drug cartels, allegedly used boats and planes to move hundreds of kilograms of cocaine from Colombia to Mexico. The organization then began using semitrucks to smuggle the drugs across the border from Mexico to its “hub” in Southern California, the indictment said. The cocaine would then be transported to Canada and other states, federal officials said.At the Wednesday news conference, Attorney General Pam Bondi said Wedding’s organization is responsible for importing about 60 metric tons of cocaine a year into Los Angeles.“He controls one of the most prolific and violent drug-trafficking organizations in this world,” she said. “He is currently the largest distributor of cocaine in Canada.”The indictment said Wedding’s organization “promoted a climate of fear” and is known for retaliating against rival drug traffickers, targeting people Wedding considered enemies and putting out hits on people cooperating with law enforcement.He allegedly put out a “multimillion dollar bounty” on a federal witness who was going to testify against him in a criminal case, according to the indictment. Wedding is alleged to have used a now-defunct Canadian website to post pictures of the witness and his wife to locate him, officials said.The witness was shot and killed in January at a restaurant in Medellín, Colombia, before he could testify, the Justice Department said in a news release.Wedding is also alleged to have enlisted the services of a Canadian-based assassin crew to kill another victim and directed the murders of two members of a family in Canada in retaliation for a stolen drug shipment, according to the press release. A third family member survived the attack but was left with serious injuries.The wife, the ‘General’ and the attorneySeveral people, including Wedding’s wife, are alleged to have contributed to his reign of terror, the U.S. Treasury Department said in a news release.Edgar Aaron Vazquez Alvarado, known as “the General,” allegedly provides protection for Wedding in Mexico, according to the release. Officials said Vazquez is believed to be a former Mexican law enforcement officer and uses law enforcement sources to find targets for Wedding.Wedding’s wife, Miryam Andrea Castillo Moreno, allegedly launders money for him and “has helped him conduct acts of violence,” the department said.A Canadian attorney named Deepak Balwant Paradkar allegedly provides what officials say is a “range of illegal services” that fall outside of the scope of a typical attorney. He is alleged to have helped Wedding with bribery and murder and introduced him to his drug traffickers, the Treasury Department said.Paradkar, 62, was arrested Tuesday.Minyvonne BurkeMinyvonne Burke is a senior breaking news reporter for NBC News.
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